What is Energy Deregulation?

Do you remember years ago when everyone had to use AT&T for their long-distance telephone service?  That changed when the telecom industry deregulated, which gave customers a choice.  This is now true in many states with the deregulation of electricity and natural gas.

Deregulation of electricity means the “Generation” portion of your bill is now open to competition allowing you to choose who supplies your energy. Your local utility will continue to deliver your electricity and to provide service, reliability and billing. The local utility is actually encouraging you to choose a different supplier. Now is the perfect time for you to participate in the huge economic shift that is taking place in energy deregulation. When telecom deregulated it was an $80 billion-a-year industry and many people made fortunes.

The energy market,Electricity and Natural gas is estimated to be over 500 Billion dollars.

That’s why many experts, like Warren Buffett & Bill Gates, say that the deregulation of energy will lead to the greatest transfer of wealth in our lifetimes.  The only question is: are you going to participate?

Electricity is a product that your friends, family and co-workers already pay for every month. There is no need to convince them to use it; they already do. You are actually doing the people you know a favor by simply informing them that they have a choice. This is what separates the Stream Energy powered by Ignite, from other opportunities.  By simply educating the people you know about the benefits of deregulation, you can save some money and create a meaningful income.

 

John Clauss

Clauss Energy

Brought to you by Stream,

Powered by Ignite

JMJ Direct TV- Welcome Bob to JMJ Direct… The Raving Fan Machine

Why Your Business Should Have A Facebook Fan Page

It’s hard to ignore the value of Facebook for anyone, especially businesses.  

 Facebook current activity;

More than 400 million active users

50% of our active users log on to Facebook in any given day

Average user has 130 friends

People spend over 500 billion minutes per month on Facebook

 With this being said, businesses  have quiet a large group of people that they can market to.   Plus, Facebook makes it even easier for you by letting you select the exact demographic of people you want to communicate your message to.

If this is not a good enough reason to have your designer  develop your business fan page, there’s the benefit of paying less for advertising.  Yes, Facebook’s Pay-Per-Click advertising works just like any other system but there is one difference, that you will pay less per click if your ad is pointing to your Fan Page rather than an outside website.

Then there is also the fact that your brand is getting seen by more people and if you can get them to “Like” your fan page, you instantly have another lead you can market to (without spamming of course).

Many businesses don’t have a budget for another web page, so JMJ Direct is making it easy for businesses and individuals to create their Fan Page.   JMJDirect has added FAN Page creation to its basic marketing program including e-mail marketing development, list creation/ growth.   We also can implement text messanging, direct mail, and promotional development.  Contact us today sales@JMJ-Direct.com

JMJ Direct TV – Memorial Day Episode, Raving Fans part II

JMJ Direct Joins the Constant Contact Business Partner Program

Program Provides Clients with Effective and Affordable Tools to Build Strong, Lasting Customer Relationships

 

 

 

 

FOR IMMEDIATE RELEASE

PR Log (Press Release) – May 18, 2010 – JMJ Direct today announced it has joined the Constant Contact Business Partner Program to provide its clients with easy-to-use email marketing, event marketing, and online survey products to help them build strong, lasting customer relationships. Constant Contact®, Inc. is a leading provider of email marketing, event marketing, and online survey tools for small organizations.
“Our customers are always looking for effective ways to deepen and strengthen relationships with their customers as an efficient means of growing their businesses,” said John Clauss “The Constant Contact online marketing tools give our clients a valuable addition to our core services. Because of the tools’ ease-of-use and affordability, membership in the Constant Contact partner program provided a great solution to meet our clients’ email marketing needs.”
As a Constant Contact Business Partner, JMJ Direct is able to provide its clients with email marketing, event marketing, and online survey capabilities. With Constant Contact Email Marketing, JMJ Direct’s clients and customers can quickly and easily create professional-looking emails, manage email contact lists, measure email campaign results from clicks to open rates, and review who joined an email list. With Constant Contact Online Survey, JMJ Direct’s clients, customers have an easy-to-use tool to gather feedback that will help them meet customer needs, generate new ideas, and grow their business or organization. With Constant Contact Event Marketing, JMJ Direct’s clients and customers can professionally promote and efficiently manage registrations and RSVPs for their meetings, functions, seminars, and other events. Constant Contact designed these tools specifically to help small businesses and organizations drive increased customer or member participation and strengthen relationships.
“Email marketing, event marketing, and online surveys are proven tools that help small businesses connect with customers and build successful relationships with them,” said Eric Groves, senior vice president, Global Market Development, Constant Contact. “We are pleased that JMJ Direct chose Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to help JMJ Direct be an even bigger factor in its customers’ successes.”

About JMJ Direct
JMJ Direct is a full service marketing company focusing on comprehensive and innovative marketing programs using; direct mail, email marketing, text marketing, direct mail, promotional products, commercial printing. We specialize in realtionship marketing, lead generation, referral, customer acquisition, retention, and employee satisfaction programs.

About Constant Contact, Inc.
With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, non-profits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass., Loveland, Colo., and Delray, Fla.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Please direct all press inquiries to:
JMJ Direct
John Clauss
Sales@JMJ-Direct.com

JMJ Direct’s New 30 Second Commercial

JMJ Direct TV – Episode 3… Raving Fans…Live from Citizens Bank Park

7 Ways to Get Started Using Text Message Marketing

This article is a reprint from my column at AMEX OPEN Forum from Mar 30, 2010

Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently. 

Marketers large and small are coming around to the reality that those little hand held devices are increasingly significant parts of every day life for consumers.

While some of this technology and the marketing plays it will produce is still a bit out of the immediate picture for small businesses, I believe that text messages or SMS is here now and should be a part of every marketing plan.

SMS stands for Short Message Service. It is a technology that enables the sending and receiving of messages between mobile phones and is a standard feature on all modern mobile devices.

Recently, some carriers started adding Multimedia Messaging Service (MMS), an upgraded version of the SMS through which you can send and receive multimedia messages such as texts, pictures, video clips, audio clips, etc., with any other compatible cell phone, but for this article I will focus only on the more commonly used SMS. 

There are two primary ways that marketers are using SMS. The first is what might be referred to as bulk sending – you have a database of opt-in mobile subscribers and you send them messages. The second is a mobile generated request that relies on what are called short codes – text “get more info” to 22345.

Using both of these approaches in various combinations provides the greatest flexibility.

The following examples may give you some ideas on how to integrate the use of text messaging into your current marketing efforts.

1) Text for info – I think this is a service every small business should start using right away. The idea is that you set up a hub of information that people may want to receive and allow them to request it via mobile device. For example – for more information on our upcoming events text “ducttape” to 22334. You can create a multitude of options here and get people interacting with your content via mobile with very little work on your part.

2) Members only – Another great way to start getting people interacting with your brand via mobile is to create content that is only available to mobile subscribers. I saw an author use this tactic brilliantly by creating a chapter to his book that was only available via text.

3) Limited time special – Offering flash specials only available via text for immediate use is a great way to keep mobile subscribers interested and responding. This could be a great way to make a slow business day pick up some steam.

4) Customer follow-up – Once a customer makes a purchase you can offer a series of follow-up messages that could include thank you, more information about usage, warranty reminders and add-on offers.

5) Coupons – Mobile couponing is almost a separate industry, but offering coupons to subscribers via mobile is a great way to stimulate trial. This one is a great example of mixing sending texts to subscribers and offering short code “grab a coupon” options to stimulate trial of your products and services.

6) Event buzz – If you host in person or online events you can increase engagement by offering updates, reminders, and follow-ups via SMS campaigns. The up to the minute feel of text messages makes it a perfect way to add last minute surprises and create event buzz.

7) Content stations – taking the short code approach to full use you can set-up a bit of an information or content station that would allow people to choose codes from a menu of options to pick and choose the kind of information that would like to receive. This could be detailed information on products or simply newsletter alerts segmented by topic.

There are many opportunities to easily explore marketing via text messaging and now is the time to start building those lists and campaigns as more and more of your customers and prospects grow to expect this kind of interaction.

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing and The Referral Engine.   

For more information on how to implement text messanging into your marketing process contact                             John Clauss at JMJ Direct          Sales@jmj-direct.com

Image credit: ydhsu

Changes… A new approach! Be a welcomed Guest instead of an annoying pest

Times have changed.   You have to work hard to understand the needs of your clients and prospects.  If you do,  you will have the opportunity to develop long term relationships.  

JMJ Direct will take the time to learn about you!

Contact us: 

Sales@jmj-direct.com

215-491-4130

This is what it is all about. We care!

I just read this today and thought I would share.  It sort of exemplifies our goal  at JMJ Direct.  We are looking to learn about and help our clients.  If we can help you with what you need we will get what we need…    Your ongoing business.  Read below and let me know what you think.   Your feedback as always is essential.

“It’s true. We mean what we say. Every note. Every beat. Every syllable. We believe it’s always time for a change. It’s time to break the cycle, turn over onto a fresh page. Time to get up off our arses, stand up and be counted. All of us, no exceptions. Don’t get us wrong, we don’t mean to come across all high and mighty, or holier than thou. It’s just that we care. We care a lot. We care about people, we care about each other. We care about the whole world. We want to get to know you. We want to laugh with you when you’re happy. We want to be there for you when you’re feeling down. We believe everyone should tell their own story. Everyone should sing their own song. We are here for a good time, not a long time. It’s a fact, embrace it. Don’t be scared, just dive in. Go on, you can do it. Come swimming with us, the water feels beauty.” The Hours