Deregulation of electricity means the “Generation” portion of your bill is now open to competition allowing you to choose who supplies your energy. Your local utility will continue to deliver your electricity and to provide service, reliability and billing. The local utility is actually encouraging you to choose a different supplier. Now is the perfect time for you to participate in the huge economic shift that is taking place in energy deregulation. When telecom deregulated it was an $80 billion-a-year industry and many people made fortunes.

The energy market,Electricity and Natural gas is estimated to be over 500 Billion dollars.

That’s why many experts, like Warren Buffett & Bill Gates, say that the deregulation of energy will lead to the greatest transfer of wealth in our lifetimes.  The only question is: are you going to participate?

Electricity is a product that your friends, family and co-workers already pay for every month. There is no need to convince them to use it; they already do. You are actually doing the people you know a favor by simply informing them that they have a choice. This is what separates the Stream Energy powered by Ignite, from other opportunities.  By simply educating the people you know about the benefits of deregulation, you can save some money and create a meaningful income.

John Clauss

Clauss Energy

Brought to you by Stream,

Powered by Ignite

It’s hard to ignore the value of Facebook for anyone, especially businesses.  

 Facebook current activity;

 With this being said, businesses  have quiet a large group of people that they can market to.   Plus, Facebook makes it even easier for you by letting you select the exact demographic of people you want to communicate your message to.

If this is not a good enough reason to have your designer  develop your business fan page, there’s the benefit of paying less for advertising.  Yes, Facebook’s Pay-Per-Click advertising works just like any other system but there is one difference, that you will pay less per click if your ad is pointing to your Fan Page rather than an outside website.

Then there is also the fact that your brand is getting seen by more people and if you can get them to “Like” your fan page, you instantly have another lead you can market to (without spamming of course).

Many businesses don’t have a budget for another web page, so JMJ Direct is making it easy for businesses and individuals to create their Fan Page.   JMJDirect has added FAN Page creation to its basic marketing program including e-mail marketing development, list creation/ growth.   We also can implement text messanging, direct mail, and promotional development.  Contact us today sales@JMJ-Direct.com

 

FOR IMMEDIATE RELEASE

About JMJ Direct
JMJ Direct is a full service marketing company focusing on comprehensive and innovative marketing programs using; direct mail, email marketing, text marketing, direct mail, promotional products, commercial printing. We specialize in realtionship marketing, lead generation, referral, customer acquisition, retention, and employee satisfaction programs.

About Constant Contact, Inc.
With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, non-profits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass., Loveland, Colo., and Delray, Fla.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Please direct all press inquiries to:
JMJ Direct
John Clauss
Sales@JMJ-Direct.com

This article is a reprint from my column at AMEX OPEN Forum from Mar 30, 2010

Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently. 

Marketers large and small are coming around to the reality that those little hand held devices are increasingly significant parts of every day life for consumers.

While some of this technology and the marketing plays it will produce is still a bit out of the immediate picture for small businesses, I believe that text messages or SMS is here now and should be a part of every marketing plan.

SMS stands for Short Message Service. It is a technology that enables the sending and receiving of messages between mobile phones and is a standard feature on all modern mobile devices.

Recently, some carriers started adding Multimedia Messaging Service (MMS), an upgraded version of the SMS through which you can send and receive multimedia messages such as texts, pictures, video clips, audio clips, etc., with any other compatible cell phone, but for this article I will focus only on the more commonly used SMS. 

There are two primary ways that marketers are using SMS. The first is what might be referred to as bulk sending – you have a database of opt-in mobile subscribers and you send them messages. The second is a mobile generated request that relies on what are called short codes – text “get more info” to 22345.

Using both of these approaches in various combinations provides the greatest flexibility.

The following examples may give you some ideas on how to integrate the use of text messaging into your current marketing efforts.

1) Text for info – I think this is a service every small business should start using right away. The idea is that you set up a hub of information that people may want to receive and allow them to request it via mobile device. For example – for more information on our upcoming events text “ducttape” to 22334. You can create a multitude of options here and get people interacting with your content via mobile with very little work on your part.

2) Members only – Another great way to start getting people interacting with your brand via mobile is to create content that is only available to mobile subscribers. I saw an author use this tactic brilliantly by creating a chapter to his book that was only available via text.

3) Limited time special – Offering flash specials only available via text for immediate use is a great way to keep mobile subscribers interested and responding. This could be a great way to make a slow business day pick up some steam.

4) Customer follow-up – Once a customer makes a purchase you can offer a series of follow-up messages that could include thank you, more information about usage, warranty reminders and add-on offers.

5) Coupons – Mobile couponing is almost a separate industry, but offering coupons to subscribers via mobile is a great way to stimulate trial. This one is a great example of mixing sending texts to subscribers and offering short code “grab a coupon” options to stimulate trial of your products and services.

6) Event buzz – If you host in person or online events you can increase engagement by offering updates, reminders, and follow-ups via SMS campaigns. The up to the minute feel of text messages makes it a perfect way to add last minute surprises and create event buzz.

7) Content stations – taking the short code approach to full use you can set-up a bit of an information or content station that would allow people to choose codes from a menu of options to pick and choose the kind of information that would like to receive. This could be detailed information on products or simply newsletter alerts segmented by topic.

There are many opportunities to easily explore marketing via text messaging and now is the time to start building those lists and campaigns as more and more of your customers and prospects grow to expect this kind of interaction.

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing and The Referral Engine.   

For more information on how to implement text messanging into your marketing process contact                             John Clauss at JMJ Direct          Sales@jmj-direct.com

Image credit: ydhsu

JMJ Direct will take the time to learn about you!

Contact us: 

Sales@jmj-direct.com

215-491-4130

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