Tag Archives: email marketing

JMJ Direct TV- Welcome Bob to JMJ Direct… The Raving Fan Machine



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Why Your Business Should Have A Facebook Fan Page

It’s hard to ignore the value of Facebook for anyone, especially businesses.  

 Facebook current activity;

  • More than 400 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook
  •  With this being said, businesses  have quiet a large group of people that they can market to.   Plus, Facebook makes it even easier for you by letting you select the exact demographic of people you want to communicate your message to.

    If this is not a good enough reason to have your designer  develop your business fan page, there’s the benefit of paying less for advertising.  Yes, Facebook’s Pay-Per-Click advertising works just like any other system but there is one difference, that you will pay less per click if your ad is pointing to your Fan Page rather than an outside website.

    Then there is also the fact that your brand is getting seen by more people and if you can get them to “Like” your fan page, you instantly have another lead you can market to (without spamming of course).

    Many businesses don’t have a budget for another web page, so JMJ Direct is making it easy for businesses and individuals to create their Fan Page.   JMJDirect has added FAN Page creation to its basic marketing program including e-mail marketing development, list creation/ growth.   We also can implement text messanging, direct mail, and promotional development.  Contact us today sales@JMJ-Direct.com

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    JMJ Direct Joins the Constant Contact Business Partner Program

    Program Provides Clients with Effective and Affordable Tools to Build Strong, Lasting Customer Relationships
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    PR Log (Press Release)May 18, 2010 – JMJ Direct today announced it has joined the Constant Contact Business Partner Program to provide its clients with easy-to-use email marketing, event marketing, and online survey products to help them build strong, lasting customer relationships. Constant Contact®, Inc. is a leading provider of email marketing, event marketing, and online survey tools for small organizations.
    “Our customers are always looking for effective ways to deepen and strengthen relationships with their customers as an efficient means of growing their businesses,” said John Clauss “The Constant Contact online marketing tools give our clients a valuable addition to our core services. Because of the tools’ ease-of-use and affordability, membership in the Constant Contact partner program provided a great solution to meet our clients’ email marketing needs.”
    As a Constant Contact Business Partner, JMJ Direct is able to provide its clients with email marketing, event marketing, and online survey capabilities. With Constant Contact Email Marketing, JMJ Direct’s clients and customers can quickly and easily create professional-looking emails, manage email contact lists, measure email campaign results from clicks to open rates, and review who joined an email list. With Constant Contact Online Survey, JMJ Direct’s clients, customers have an easy-to-use tool to gather feedback that will help them meet customer needs, generate new ideas, and grow their business or organization. With Constant Contact Event Marketing, JMJ Direct’s clients and customers can professionally promote and efficiently manage registrations and RSVPs for their meetings, functions, seminars, and other events. Constant Contact designed these tools specifically to help small businesses and organizations drive increased customer or member participation and strengthen relationships.
    “Email marketing, event marketing, and online surveys are proven tools that help small businesses connect with customers and build successful relationships with them,” said Eric Groves, senior vice president, Global Market Development, Constant Contact. “We are pleased that JMJ Direct chose Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to help JMJ Direct be an even bigger factor in its customers’ successes.”

    About JMJ Direct
    JMJ Direct is a full service marketing company focusing on comprehensive and innovative marketing programs using; direct mail, email marketing, text marketing, direct mail, promotional products, commercial printing. We specialize in realtionship marketing, lead generation, referral, customer acquisition, retention, and employee satisfaction programs.

    About Constant Contact, Inc.
    With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, non-profits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass., Loveland, Colo., and Delray, Fla.

    Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

    Please direct all press inquiries to:
    JMJ Direct
    John Clauss

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    Marketing in a down economy. To spend or not to spend?

    Marketing in a down economy is always a point of contention in large and small companies alike.  Many companies take the approach “batten down the hatches” and wait for good times to return.  I think history will and has shown  this is rarely as successful as a proactive approach.  But what is your proactive approach?  What are you going to do? 

     Let’s face it, when the economy is down many companies are in the position of not having the excess dollars to spend on marketing.  When the bulls are running it seems like everyone is doing well, therefore what you do or don’t do does not make as much of a difference.    My belief is marketing is less important when things are good. 

    Inevitably in a down economy certain opportunities present themselves.   First off, I think we need to realize that we are not the only ones in a down economy.  Our customers, vendors and everyone else is experiencing some of the same negative situations.  This in my eyes is the first opportunity.  Get to know your customers.   Find out what they are going through, learn more about their business and find out how you can help them.   When times are bad people are much more receptive to assistance.   This obviously pertains to not only your existing customer base but your prospects.  People are open to new things, so you better bring them the solutions or someone else will.

    The next step is our own outbound marketing.  In a down economy we want to market but we need to be smarter about it.  The first step is not to eliminate marketing but eliminate the ineffective marketing.   It is amazing how many companies do the same things over and over again for the sole reason that once they decide to do something they don’t change.  Eliminating ineffective programs can free up funds for new programs.  It is also more important to monitor, measure and evaluate your marketing programs.  Remember marketing is a process not an absolute.  In our next few posts we will cover what are statistical ROIs of common marketing practices currently in use:  Direct Mail, Email, Social Media.

    Thank you for reading our blog.  Your input and feedback is crucial for success.   For more information contact JMJ Direct (www.jmj-direct.com)   Keep an eye out for our next episode of JMJ Direct TV.


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