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JMJ Direct TV- Welcome Bob to JMJ Direct… The Raving Fan Machine



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Why Your Business Should Have A Facebook Fan Page

It’s hard to ignore the value of Facebook for anyone, especially businesses.  

 Facebook current activity;

  • More than 400 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook
  •  With this being said, businesses  have quiet a large group of people that they can market to.   Plus, Facebook makes it even easier for you by letting you select the exact demographic of people you want to communicate your message to.

    If this is not a good enough reason to have your designer  develop your business fan page, there’s the benefit of paying less for advertising.  Yes, Facebook’s Pay-Per-Click advertising works just like any other system but there is one difference, that you will pay less per click if your ad is pointing to your Fan Page rather than an outside website.

    Then there is also the fact that your brand is getting seen by more people and if you can get them to “Like” your fan page, you instantly have another lead you can market to (without spamming of course).

    Many businesses don’t have a budget for another web page, so JMJ Direct is making it easy for businesses and individuals to create their Fan Page.   JMJDirect has added FAN Page creation to its basic marketing program including e-mail marketing development, list creation/ growth.   We also can implement text messanging, direct mail, and promotional development.  Contact us today sales@JMJ-Direct.com

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    JMJ Direct TV – Memorial Day Episode, Raving Fans part II


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    JMJ Direct’s New 30 Second Commercial

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    JMJ Direct TV – Episode 3… Raving Fans…Live from Citizens Bank Park


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    7 Ways to Get Started Using Text Message Marketing

    This article is a reprint from my column at AMEX OPEN Forum from Mar 30, 2010

    Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently. 

    Marketers large and small are coming around to the reality that those little hand held devices are increasingly significant parts of every day life for consumers.

    While some of this technology and the marketing plays it will produce is still a bit out of the immediate picture for small businesses, I believe that text messages or SMS is here now and should be a part of every marketing plan.

    SMS stands for Short Message Service. It is a technology that enables the sending and receiving of messages between mobile phones and is a standard feature on all modern mobile devices.

    Recently, some carriers started adding Multimedia Messaging Service (MMS), an upgraded version of the SMS through which you can send and receive multimedia messages such as texts, pictures, video clips, audio clips, etc., with any other compatible cell phone, but for this article I will focus only on the more commonly used SMS. 

    There are two primary ways that marketers are using SMS. The first is what might be referred to as bulk sending – you have a database of opt-in mobile subscribers and you send them messages. The second is a mobile generated request that relies on what are called short codes – text “get more info” to 22345.

    Using both of these approaches in various combinations provides the greatest flexibility.

    The following examples may give you some ideas on how to integrate the use of text messaging into your current marketing efforts.

    1) Text for info – I think this is a service every small business should start using right away. The idea is that you set up a hub of information that people may want to receive and allow them to request it via mobile device. For example – for more information on our upcoming events text “ducttape” to 22334. You can create a multitude of options here and get people interacting with your content via mobile with very little work on your part.

    2) Members only – Another great way to start getting people interacting with your brand via mobile is to create content that is only available to mobile subscribers. I saw an author use this tactic brilliantly by creating a chapter to his book that was only available via text.

    3) Limited time special – Offering flash specials only available via text for immediate use is a great way to keep mobile subscribers interested and responding. This could be a great way to make a slow business day pick up some steam.

    4) Customer follow-up – Once a customer makes a purchase you can offer a series of follow-up messages that could include thank you, more information about usage, warranty reminders and add-on offers.

    5) Coupons – Mobile couponing is almost a separate industry, but offering coupons to subscribers via mobile is a great way to stimulate trial. This one is a great example of mixing sending texts to subscribers and offering short code “grab a coupon” options to stimulate trial of your products and services.

    6) Event buzz – If you host in person or online events you can increase engagement by offering updates, reminders, and follow-ups via SMS campaigns. The up to the minute feel of text messages makes it a perfect way to add last minute surprises and create event buzz.

    7) Content stations – taking the short code approach to full use you can set-up a bit of an information or content station that would allow people to choose codes from a menu of options to pick and choose the kind of information that would like to receive. This could be detailed information on products or simply newsletter alerts segmented by topic.

    There are many opportunities to easily explore marketing via text messaging and now is the time to start building those lists and campaigns as more and more of your customers and prospects grow to expect this kind of interaction.

    John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing and The Referral Engine.   

    For more information on how to implement text messanging into your marketing process contact                             John Clauss at JMJ Direct          Sales@jmj-direct.com

    Image credit: ydhsu

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    Changes… A new approach! Be a welcomed Guest instead of an annoying pest

    Times have changed.   You have to work hard to understand the needs of your clients and prospects.  If you do,  you will have the opportunity to develop long term relationships.  

    JMJ Direct will take the time to learn about you!

    Contact us: 



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